Making money moves!

It’s exciting times in Nigeria’s beauty sphere as Florence Otedola, popularly known as DJ Cuppy becomes Maybelline New York’s ‘IT Girl’ for Nigeria and Ghana.

DJ Cuppy excitedly broke the news to her 2.2 million Instagram followers in this post:

Maybelline also confirmed this by posting a photo of DJ Cuppy on their Instagram page:

This is such a big deal as Maybelline New York is a huge brand and a major player in the global beauty sphere. They have worked with popular models such as Christy Turlington, Jourdan Dunn and Adriana Lima to mention a few. Their product line up is pretty impressive and they have products that cater to brown and dark skin tones.

They recently expanded to Africa by establishing a presence in Nigeria in 2013, and subsequently in Ghana in 2015.