UK’s number 1 beauty box service, Birchbox, needs no introduction (that’s why they are number 1!). Earlier this year, they launched the Birchbox Breakthrough Beauty Incubator Programme. Through this initiative, they accepted entries from indie beauty businesses that are into the production of skincare, hair care and makeup products.

The intent is to then select five beauty brands to work with. Birchbox UK will offer them their expert insight in the way of advice and guidance on every aspect of their business ranging from marketing and sales, logistics, manufacturing and PR. The icing on the cake is that the selected brands will have their products included in Birchbox Breakthrough Limited Edition box in September. In furtherance, they will also get a chance to list their products on Birchbox Uk’s webshop thereby introducing these relatively unknown brands to their UK subscription base as well as the UK and Ireland market in general.

Here’s the part we at Beauty Reviews NG are most excited about! R&R Luxury, a Nigerian indie cosmetics brand made the cut. They made this announcement via their Instagram page:

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R&R x @birchboxuk Breakthrough * We are SUPER excited to announce that our Serenity Shea Oil will be included in the first ever Birchbox Breakthrough box! * R&R Luxury was selected, along with 4 other indie-beauty brands, to collaborate with the UK's no.1 subscription box company, @birchboxuk, on their new breakthrough programme. Not only have we benefited from business advice from the Birchbox team and panel, but our Serenity Shea Oil will be sent out to subscribers, influencers & press in the limited-edition Breakthrough Box this September! * #MyRandR #birchboxuk #RandRLuxury #birchboxbreakthrough #birchbox #collaboration #cleanbeauty #allnatural #madeinafrica #sheaoil #shea #serenity #plantpower #goodskin #indiebeauty #indiebeautybrand

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R&R is a luxury beauty brand founded by Valerie Obaze. Their philosophy is in transforming Shea Butter into the most enriching beauty products. Their product range includes essential oils for the face, body and hair; liquid and bar soaps; scented candles and home fragrances; and lip balm.

Photo Credit: Instagram/@r&rluxury

So, their cult product that will be included in Birchbox Breakthrough Box is their Serenity Oil. This has been described as Shea Oil with a unique blend of essential oils such as Lavender, Bergamot and Ylang Ylang. Furthermore, the combination of these natural fragrances provide aromatherapy benefits that help you feel relaxed and rejuvenated.

According to Birchbox, their Breakthrough programme will be bi-annual and entries for the second phase will commence soon.